THE CLIENT

The RG Team is an experienced RE/MAX realty team, led by Ricardo Gonzalez, servicing The Woodlands, Conroe, Spring, and Greater Houston area. 

THE CHALLENGE

As December is typically a month when class attendance is low because of holiday festivities, the Orangetheory Fitness branches across Houston sought to keep members involved and attentive to their fitness needs throughout the holidays. This was coupled with a desire to increase overall visibility for the brand by raising money for a worthy charity in need during the holiday season.

THE APPROACH

Our strategy was to craft a direct mail movers campaign focused within a 10-mile radius of the clinic, as research showed pet owners don’t usually travel more than this for care when they live in the city.

From there, we developed a detailed list of attributes for our target audience, such as cat and dog enthusiasts, people who have bought pet food and pet supplies in the last year, pet-owners who moved in the last 12 months, and so forth.

We worked in tandem with the clinic to develop promotional offers for movers, designing mailers and creating content specific to pet-owners.

Over a four-month period, we did several different direct mail campaigns, A/B testing the design and content to continue serving the most relevant ad.

THE RESULTS

Instagram growth of 125.5% over the course of a year 

Facebook growth of  52.79% over the course of a year 

3330+ mailing list subscribers