the client

Dance With Me USA is an internationally recognized dance studio franchise founded by ABC's Dancing With The Stars brothers, Maks & Valentin Chmerkovskiy.

the challenge

The Woodlands location was the first location in Houston and second location outside of the Tri-State area for Dance With Me USA. The team needed to crack into a foreign market and build connections.

the methodology

  • Pitched grand opening of studio to local media

  • Mad Meg set up media classes

  • Developed relationships with media influencers in Houston markets through private classes

  • Coordinated influencer partnership with Julie Lauren

  • Introduced like-minded businesses so they could form partnerships (i.e. Market Street - The Woodlands, True Food Kitchen, B&B Butchers, River Oaks District, Grey House, & WaterWall Place.

  • Hand selected a guest list for the studio's grand opening.

the outcome

  • Successful grand opening of studio

  • Anticipating to successfully open another Houston area location in The Galleria

the return on investment

  • Full spread feature in Modern Luxury

  • Tony Dovolani, Maks Chmerkovskiy, & Valentin Chmerkovskiy appearance on Great Day Houston segment.

  • PaperCity Magazine feature